Internet Marketing Blitz Campaign

What is an Internet Marketing Blitz Campaign?
Imagine if potential clients could see your message in their email inbox but also see your web site ranked number one of all the major Search Engine like Google®, Yahoo®, AOL® and MSN® when they are looking for your product(s) or service(s).

By executing a combined "Push" and "Pull" marketing strategy at one time, EXM Marketing can not only "push" your marketing messages to targeted email boxes, but also make sure that other potential clients are "pulled" into your web site when they are looking for your product or service on one of the major Internet search engines. This combined marketing activity is what EXM Marketing calls its Internet Marketing Blitz Campaign.

When internet users are looking for a particular product, service, subject, or information pertaining to an area of interest to them, how they do it?
The most common search tool used on the Internet is the Search Engine. When people conduct internet searches, they rarely go beyond the first two pages of results. If your website is to be noticed and attract visitors and potential customers, you need to appear in the top 10 or 20 search results. This is where EXM Marketing comes in, making sure that your website comes up on the first page of results when people are searching for your product(s) or service(s).

Logistics of our Internet Marketing Blitz Campaign:

The timing of the "Push" and "Pull" Marketing Blitz Campaign is critical to its success. Concurrent with the setup and scheduling of your email marketing campaign, EXM Marketing will research and select the best search engine keywords for your business. Prior to your email campaign, EXM Marketing will coordinate the placement and timing of your advertising placement with the major search engines to coincide with the broadcast of your campaign.

When both “Push” and “Pull” components have been approved and signed off, your internet marketing blitz campaign will start. Your Search Engine marketing efforts will be combined with your email marketing campaign, producing optimum results for your marketing dollars.

Not only is EXM Marketing a market leader in the email marketing industry but it is also a Search Engine Marketing specialist. You will have two teams of experts working to market your product(s) or service(s).

Contact us today at 630-897-6448 or fill out the form below to get more information on our on Internet Marketing Blitz Campaign.

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Search Marketing: Is it the same as Search Engine Optimization?

No - and here is the difference: Search Engine Marketing is the pursuit of a plan or strategy that accomplishes the marketing and business objectives of an organization using Internet search. Search Engine Optimization is a tactical approach to optimizing a website's code and linking architecture to form but one element of an overall search engine marketing plan. Summary of Search Engine Industry:

The evolution of the search industry was swift and aggressive, resulting in an industry in which marketers were confused and unsure of the best way to make the most of search engines.

Search engines were designed initially to find the proverbial needle in a haystack and make sense of the millions, now billions, of web pages on the Internet.

Search is a rapidly growing industry, providing new opportunities for all marketers, as a surprisingly large number of organizations are no search strategy whatsoever.

Companies learned that optimizing a website to gain stronger rankings in search engines was a good way of gaining prominent listings under certain searched terms, giving birth to Search Engine Optimization (SEO).

As optimization presented businesses the opportunity to become visible on search engine, it also provided the opportunity for less-than-ethical practices aimed at “tricking” the search engines. These practices contributed to search results becoming less relevant to the searcher.

New and tighter rules about relevancy resulted in paid mechanisms that then went a stage further, allowing non-optimized websites to be listed based upon the amount advertisers were willing to pay. These ads are extremely effective and are commonly seen as “Sponsored Listings”.

Today, search engines are becoming increasingly sophisticated, moving into what is called, “Behavioral Targeting”, whereby a person’s behavioral history on their computer is used to determine the most relevant ads to display.

Search engines are most commonly used for driving awareness, branding, and website traffic and, as they continue to evolve, will become even more of a pervasive force in the Internet industry.

EXM Marketing

19 South Broadway • Aurora, IL 60505
P/ 630.897.6448 • F/ 630.897.6895