Marketing Knowledge Base

Marketing? I am attending University in the Fall but im confused. I have been accepted into Commerce at my university and i was planning on majoring in Marketing. However i am not sure if I am picturing what Marketing really is. I want to be the one who will come up with the ad. I don't want to make it just create the idea for it. Is that what Marketing would en tale or should i just go into Arts and Sciences? Thanks
marketing? if i study an online marketing course would it help me get a good career? would i be able to do event planning? is marketing fun and do you meet alot of people?
What marketing certifications are crucial and beneficial to have in today's market? I have recently received my BS and wish to seek the marketing route. What certifications should I go after that will appeal to employers and will be helpful in my career. I am open to all forms of marketing but leaning towards online marketing. Any input will help. Thank you!
What do marketing jobs pay if u have a masters marketing degree and ur experience is running a small business? the business is marketing related and has been in operation for about 11 years. i'm now making a transition to work for a big company in marketing and i'm doing that by getting my master's in marketing from NYU. just wondering what i can expect after graduating as far as salary and job placement/position?
How do I find marketing people in USA, who will work on commissions-only basis to market for IT consulting? We are a 2 person start-up company. We have purchased a company with 10 years history, very good credit rating, and at zero employees, in NorthEast USA. Since we are tight on budget and are working as full time consultants ourselves, we are unable to market and expand the company. We were wondering if there are any websites/resources (besides posting an Ad on a jobs website) which we can explore to communicate to potential IT services marketing personnel in the NorthEast USA, to see if we can work on a commission-only basis initially. Once we start serving 2-3 clients and place a few consultants, we can afford to switch to a salary + commission option. This can be a great option for a marketing person who has contacts in the market but would like to work from home or work flex-time. Thank You!
What percentage of my marketing budget should I allocate for online marketing? I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?
How can I enter the marketing industry without a business degree? I am currently in my third and final year of completing a Bachelor of Arts in English and French. For a General Education paper (at my university we have to take two papers from faculties that have nothing to do with our own degrees) I took a marketing paper... and I've decided that I would absolutely love to pursue a career in marketing. My marketing lecturer says that marketing is as much of an art as it is a science. On that basis, is it possible I would be able to enter the marketing industry with my English (and French) degree?
Marketing for personal injury laywers and attorneys, how to market your practice ? I am a personal injury lawyer currently working for a company, but I am interested in starting my own practice, how should I go about marketing my personal injury practice ?
How can I successfully market my network marketing home business? I am a single mother of 1 and tired of working in corporate america. I want to learn how to market my Tahitian Noni network marketing business without targeting my friends and family. I want to come up with a great marketing idea that will not only help my business but others as well. Any suggestions?
What is the best affiliate marketing program for beginners? I'm new to affiliate marketing and I need a way to make some money online. I'm not looking to get rich quick, I just want to make a couple hundred dollars a week. Are there any affiliate marketing programs that give you a website, marketing tools, and help market your website?
what marketing materials should i bring to a modeling and talent agency? I have a meeting with a modeling agency in a week or so. I'm just starting out so the only pictures I have are unprofessionally done photos. She asked me to bring any marketing material I have. I don't want to go in without anything, but then I don't know what kind of marketing material I could bring since none of my pictures were done professionally. Any advice?
What is a good marketing problem I can research in my marketing class? In my marketing class, we all have to pick a marketing problem and do research. We have to follow the format on how to conduct the research also. What would be a good topic for me to choose? My topics of interest is finances, future career(s), and sports.
Marketing Plan who is person in charge in the company to prepare it & which companies needs marketing plan? Who should prepare the marketing plan is it enough for one person to prepare it? What type of companies needs marketing plan for example Investment Company needs a marketing plan?
What are the different fields of marketing? I want to get a job in marketing, but I'm not sure which type of marketing I want to go into. Can someone please explain all the fields of marketing and perhaps (if it applies) talk about their own experience with the marketing industry?
What are the best marketing magazines to read to keep you up-to-date? I am new to the marketing field and have landed a job about 7 months ago planning, creating and executing the marketing efforts for a small company. Now that I have a firm grasp of the industry and company as to where it has been and where it wants to go, I'd like to subscribe to some magazines/ newspapers, etc that will keep me up-to-date with buying trends, consumer behavior, economic forcasts and marketing ideas. Any suggestions>
How can I transition into a marketing job from event planning in a university setting? I am desperately seeking a new career and after completing a marketing certificate at The Wharton School, I would really like to pursue something in the marketing field. My experience has been in higher education administration, working with students, and planning events for both students and alumni. I'm looking for advice on how to best market my skills, abilities and enthusiasm to try and break into the marketing world.
What is the difference between marketing sales and marketing management? I want to major in marketing, but there is so many different categories that I get confused and worried about which one to pick. There are descriptions in each but I wanted a person's personal point of view of each. I want to be in marketing in the entertainment industry. What suggestions do you have for me? Thank you so much I appreciate it. Right now I am looking at Cal State Long Beach and San Diego State University. I want to be close to a beach or the entertainment.
How important are accounting/finance skills for marketing managers? I am currently studying a Marketing major at university. I've been reading and hearing lately that skills in accounting and finance are crucial for senior positions in marketing, for things such as customer profitability. How important are such skills for a job in marketing, and is it possible to get by with minimal/basic knowledge of finance etc? Willing to hear from people currently in the marketing profession please.
What questions should we be asking the GM Marketing for our marketing assignment requiring a product launch? For our marketing class assignment, we are required to submit a marketing plan for the launch of a new product. We will be visiting a company's General Manager, Marketing to gain insight. We are a group of 5. We are allowed half an hour with him. In this limited time frame what questions should we ask in order to facilitate our inventing a new product and developing a marketing plan accordingly?
What is the difference between Marketing Consultant and Marketing Representative? Does anyone know of a reliable source, or are you able to explain what the difference is between a marketing representative and marketing consultant is? Thanks in advance.
What are the most efficient marketing strategies for a health insurance agent? Health insurance agents as many other sales type occupations, businesses are an obvious transformation of an effort to market a product to an income from sales (clients getting medical insurance plans). If you are experienced in either being an agent or being a marketing specialist what do you think are the most economically (ROI) and time (dollars invested per sales per week) efficient marketing methods?
What are the marketing courses that i should take to be very good in marketing? i just started college and i was wondering what are the marketing courses that i should take?
How do you find facebook as a marketing channel? There are various ways to market your product online and social marketing is just one of those. In comparison with other strategies such as article marketing how heavy do you use facebook as one of your strategies to market a product?
What marketing strategies have been effective for you as a mortgage loan officer? I've just gotten into the mortgage business in Texas. I'm looking for any tips to help me to deal with the marketing side of the business and any success stories of particular types of advertising. Thanks!
What marketing strategy can I use to sell a higher quality but more expensive product? I need to set up a marketing strategy to sell a very durable and reliable desk drawer slide for $8.75 when there is a competitor selling a cheaper less reliable version for only $1.75-- obviously my product is better, but how do I stress that to customers and get them to pay this high price?
What exactly is the best approach to article marketing? I am quite new to the whole Internet marketing and SEO thing and I would really love to make marketing online a full-time job. But I am honestly so overwhelmed right now. I have read that article marketing is the best way to market my websites, but how exactly do I go about doing this?
How much does someone in international marketing make yearly? I am doing research on international marketing. I would like to know how much someone in international marketing makes yearly, what schooling requirements are needed and what skills are needed and preferred. Also, do you need to have an internship with an international company? Any information about international marketing would be helpful, as long as the websites are reliable and contain real information.
MARKETING DEBATE—What Is the Best Type of Marketing Research? Many marketing researchers have their favorite? MARKETING DEBATE—What Is the Best Type of Marketing Research? Many marketing researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through indepth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. Take a position: Marketing research should be quantitative versus marketing research should be qualitative.
What is the main reason traditional marketing will never completely go away? Here are your options: 1. It is cheaper than Social Media Marketing. 2. All companies are required by law to use traditional marketing techniques 3. There are better tax write offs for traditional marketing 4. It's proven to work time and again.
I would like to become a marketing manager, what steps should I take? What is being a marketing manager like? Im a junior in high school, I am going to a junior college for two years and then transferring to a university after, Im planning on getting my masters degree at the university. What steps should I take to becoming a marketing manager? And what is it like to be a marketing manager, what is a typical day like?
What is the difference between a marketing campaign and a promotion? My belief is that promotion is more broad than a marketing campaign (think the four p's). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, you have marketing activities you are doing specifically for Christmas. Could this be the Christmas promotion within a wider campaign?
Is marketing and advertising a good career to go into? I want to major in marketing and advertiseing. I just wonder if I will find good jobs with this degree.. And I really want to go into event planning, if someone could give any advise on how to get into that?
Is masters in marketing analytics a valuable degree or should i go the traditional MBA route? I'm looking to go into marketing but i heard marketing by itself (ex: brand management, which is where i would like to end up) is a very soft degree due to it's limited quantitative focus. I was thinking about doing marketing analytics instead, which has a lot of focus on statistics, excel, sas, multivariate testing, etc. I'm also considering an MBA but that would again just be regular marketing but an MBA is a better known degree. The school I would do marketing analytics at is NYU, the MBA would be from a slightly lower level school like Rutgers. Which is better?
Is sales marketing consultant a major in college or is there a sales marketing consultant school? Hi! My daughter is interested in becoming a sales marketing consultant. At least she thinks she is. She is only 13 right now, and I think she heard the term on a TV show or movie. Since we want her to have the knowledge to achieve any goal she has, we figured we would find out what was involved in becoming a sales marketing consultant so she could be prepared...At least until she changes her mind again...This week its a sales marketing consultant, next week it will be a ballerina!
How do businesses and Marketing agencies work together? How do Business work together with Marketing agencies to ensure the campaign they're trying to market will be perfect?
I need marketing ideas for a charter school. What are inexpensive ways to advertise & get more kids to enroll We are a charter school in our second year and want to attract more families on a very tight budget. Any great and inexpensive marketing ideas would be greatly appreciated. :)
What element of the marketing mix do you think is most critical when positioning products or services to your? What element of the marketing mix do you think is most critical when positioning products or services to your target market? Why?
How useful is a dual degree in marketing and psychology? I am a psychology major right now and am trying to find a more practical application, so adding a marketing degree seems like a good option. When applying for a job (a more marketing-focused job) would having a degree in psychology help set me apart from other applicants who just have marketing degrees? Would a psychology minor be just as useful as the major? I don't want to waste my time getting the dual degree if it will not make me any more attractive to employers or open up any other job opportunities for me. Any advice?
For a marketing professional, why is it important to understand product life cycle? For a marketing professional, why is it important to understand product life cycle, and for a particular product, where it is in the cycle?
How do I go about marketing a remodeling company? How do I start out marketing a remodeling comany. I have over thirty years of experience and am tired of working for others. Is a partner optional, one to sale and market, one for production? No employees, sub out everything but the management end.
How much money does the average person make in sports marketing? I will receive my bachelors in sport management from Ohio University with a minor in business and am looking to find a job in a sport marketing firm primarily in Chicago or a large city. I am interested in working in marketing or sponsorship and want to focus more on business rather than sports if that makes any sense. I am looking to work in the highest paid part of the sports industry but am not quite sure if sports marketing is it. Also, if any one knows any great sport marketing firms please list. Any advice would be greatly appreciated. Thanks!
The marketing research department for a computer company used a large city to test market their new product.? The marketing research department for a computer company used a large city to test market their new product. They found that the demand equation was p = 1296 - 0.12x^2. If the cost equation is C = 830 + 396x, find the number of units that will produce maximum profit. Haha. That's the given question. I don't know anything more than that.
What are the main duties for a product marketing manager? I am just wondering about some following questions about the position of product marketing manager: what are the differences between a general marketing plan and the marketing plan made by the product marketing manager? I am talking about the ERP software product . For example,do the marketing objectives contain only the finacial figures (which is in tune with traditional marketing theory)when a product marketing manager making marketing plan.
What does marketing services include in graphic design agencies? I'm going to do a marketing course and I think it'll help me with my graphic design experiences however what type of things are included in marketing services? In some company they also do Marketing consultation. Do they provide business plans etc? If anyone know please let me know :)
What are some good books to get for learning about marketing? I've been put into a new position at work for a marketing coordinator. I'm currently under an outsourced director of marketing who is showing me some things and I'm being groomed to be his protege. I'm trying to learn as much about marketing as I can. Are there any good books out there I can buy at a Barnes & Noble or Borders that will allow me to learn the basics about marketing? Thanks.
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