I am attending University in the Fall but im confused. I have been accepted into Commerce at my university and i was planning on majoring in Marketing. However i am not sure if I am picturing what Marketing really is. I want to be the one who will come up with the ad. I don't want to make it just create the idea for it. Is that what Marketing would en tale or should i just go into Arts and Sciences? Thanks
What you want to be is a graphic designer.
So... direct mail, web site, email campaigns, radio, TV, newspapers, magazines, signs, logos, brochures, telephone scripts, white papers, inserts, letterhead - and of course a schedule of which ads go where and when.
If you want to "come up with the ad" you might want to be a copywriter. Graphic design and copywriting go hand in hand, but as a copywriter, I (of course) believe the words are more important than the graphics.
Actually, a poor job on either one can wreck the ad - but you can do ads without graphic design if you're doing email campaigns, radio spots, etc.
Even if all you want to do is the copy or the graphic design, a good knowledge of all the components of marketing will serve you (and your clients) well.