Marketing Plan who is person in charge in the company to prepare it & which companies needs marketing plan?

Who should prepare the marketing plan is it enough for one person to prepare it? What type of companies needs marketing plan for example Investment Company needs a marketing plan?

Public Comments

1. Typically the Marketing VP or Manager or Director (senior marketer) is responsible for the marketing plan, although she/he also has input from other departments such as sales, operations, finance, product development. In a small business, one person can be responsible for developing the marketing plan.

   All businesses need a marketing plan: it is the foundation for sales (without marketing planning, sales can be a scattered effort).

   Yes an Investment Company needs a marketing plan: what's the market segmentation, target market, product differentiation, product life-cycle, promotion plan, pricing strategy, distribution program and so much more.